Ross Ian Hartman is a collaborative graphic, brand, and digital designer based in Boston, MA, with over four years of experience creating visual identities, apparel graphics, digital content, and multi‑channel brand assets for lifestyle, fashion, retail, and consumer brands. He brings a team‑first mindset, strong time‑management skills, and a passion for craft, blending visual storytelling with brand‑aligned design that strengthens narrative and elevates creative direction.

Through RossIanDesign, his personal studio, Ross explores conceptual brand systems, digital and print assets, and product‑inspired visual direction. These projects refine his instincts for layout, typography, and illustration while keeping him connected to culture, retail trends, and the fast‑moving energy of modern design.

Ross’s experience spans in‑house creative teams, agency‑style production workflows, and direct retail immersion. At New Balance retail, he gained first‑hand insight into how people connect with products, brand presentation, and the psychology behind purchase decisions. In his most recent in‑house role, Ross served as the sole graphic and digital designer, working directly with marketing and corporate leadership while acting as a liaison to outside agencies. He managed complex seasonal production cycles and delivered signage for corporate conventions, newsletters, brochures, advertising and email campaigns under tight deadlines and strict brand guidelines.

He develops original concepts and layouts for web, social, packaging, and retail environments, ensuring consistency and brand integrity across all touchpoints. His design approach combines technical accuracy with a genuine interest in lifestyle, retail and modern brand culture—creating clean, intentional, and commercially effective design that connects style, sport, community, and storytelling across digital, print, and product‑adjacent environments.