NEW BALANCE — LIFESTYLE APPAREL CONCEPT
Self-Initiated Concept
Two Long Sleeve Shirts
A lifestyle apparel concept expanding on New Balance's "We Got Now" campaign, featuring signed athletes Coco Gauff and Tyrese Maxey. The collection explores motion, energy, and individual expression through experimental image treatments, distressed typography, and lifestyle focused apparel design.
REEBOK — LIFESTYLE APPAREL CONCEPT
Self-Initiated Concept
Two Piece Matching Sweatsuit
A coordinated lifestyle apparel concept exploring oversized typography, color, proportion, and brand expression across a matching sweatsuit system.
NEW BALANCE — FAUX VINTAGE FOOTWEAR CONCEPT
Self-Initiated Concept
A footwear concept exploring vintage-inspired graphics, color, texture, and visual storytelling through a contemporary New Balance lens.