The DROP @ Marshalls is a fast turnaround retail campaign designed to highlight weekly product drops, premium brand finds, and value driven messaging across digital and in-store touch points. The goal was to create a cohesive visual system that feels fresh, modern, and fashion forward while staying true to Marshalls’ accessible, everyday brand voice.
Role
Campaign Concepting, Typography, Layout, Digital Assets, Retail Storytelling
Objective
Create a flexible campaign system that communicates:
New weekly arrivals
Premium brand value
Up to 60% off retail pricing
A sense of discovery and freshness
while maintaining consistency across social, email, landing pages, and in-store signage.
Approach
Built a bold, typographic system emphasizing freshness, movement, and premium value.
Used clean, modular layouts that scale across formats (mobile, social, signage).
Integrated lifestyle photography to reinforce fashion credibility and brand energy.
Developed a repeatable structure for weekly refreshes without reinventing the system.
Balanced Marshalls’ playful tone with elevated visual cues to highlight premium brands.
Deliverables
Social campaign graphics
Landing page hero modules
Email headers + promotional blocks
Instore signage concepts
Typography + color direction
Modular layout system for weekly updates
Results
A cohesive, retail ready campaign system that communicates value and freshness.
Flexible templates enabling fast weekly updates.
Strong alignment with Marshalls’ brand voice and TJX’s multichannel creative standards.
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