PRODUCTION DESIGN

Production-focused design demonstrating accurate, brand-aligned execution across digital, e-commerce, retail, email, social, signage, and multi-format applications. Projects emphasize consistency, adaptability, organized production, and the ability to extend established visual systems across multiple deliverables.

New Balance — Digital Production System

Self-Initiated Case Study

A self-initiated production case study exploring how an established retail brand system can be consistently adapted across e-commerce, promotional, email, and digital touch points. The project focuses on hierarchy, typography, responsive layouts, asset consistency, and multi-format execution.

ROLE

Graphic Design · Digital Production · Layout · Campaign Adaptation

DELIVERABLES

E-commerce · Web · Email · Promotional Assets · Responsive Layouts · Digital Production

TOOLS

Figma · Adobe

Marshalls — Omni-Channel Retail Campaign

Self-Initiated Case Study

A self-initiated retail campaign demonstrating how a unified promotional concept can extend across physical and digital consumer touchpoints while maintaining consistent messaging, typography, imagery, and brand expression.

ROLE

Graphic Design · Retail Design · Digital Design · Production

DELIVERABLES

Retail Signage · Landing Page · Email · Digital Advertising · Promotional Assets

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